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BRAND

adidas Performance

PROJECT

2019 new launch
UltraBOOST & Outer Jacket

Work Experience

Enso Village

UX/UI Designer

Jan 2023 - Present

  • Create a hybrid library system with both digital and analog touchpoints, tailored to the needs of elderly users.

  • Conduct user research to enhance the final system flow & UI design process and final results.

Shopee

Experience Designer

Oct 2020 - Jul 2022

  • Design the onboarding and learning experience for 25,000+ sellers, the engagement rate increased by 35%.

  • Build the official website, interactive campaigns, and digital educational materials to provide clear instructions, which helped the member retention rate increase by 20%.

  • Manage B2B business partnerships and provide global market insights for sellers.

Viral Access

Strategy Lead

Dec 2018 - Oct 2020

  • Develop social media and influencer marketing strategies for the clients.

  • Lead the creative team to generate proposals, visual content & copywriting for social media post content.

Juksy

Planning Editor (Part-time)

Oct 2019 - Mar 2020

  • Create advertorial content tailored to clients' briefs.

  • Execute fashion photoshoots, model casting, styling, and article production.

Leo Burnett

Senior Account Executive

Sep 2018 - Dec 2018

  • Maintain McDonald's’ mobile APP system, ensuring its smooth operation and user experience.

  • Communicated with clients and worked with creative teams to create digital materials for campaigns.

Skills 

Design

UX/UI Design, Experience Design, User Research & Usability Testing, System Thinking, Design Strategy, Design Systems, Graphic Design, Wireframe/Information Architecture, Prototyping, Video Editing

Marketing & E-Commerce

Digital Advertising, Influencer Marketing, Content Marketing, Social Media Management, SEO, Project Management, Copywriting, PPC Advertising, Data Analysis,
A/B Testing, CRM

Tools

Figma, Adobe Creative Cloud, Google Analytics, HTML/CSS, JavaScript, Python, Jira, Asana

Interpersonal

Cross-function teamwork, Empathy, Active listening, Problem-Solving, Communication, Negotiation, Adaptability, Positivity, Leadership

Education

California College of the Arts

Master in Interaction Design - HCI

Aug 2022 - Aug 2023

San Francisco, California

Sep 2012 - Jun 2016

Yunlin, Taiwan

Other Experience

Aug 2010 - Aug 2011

The Good Company

Digital Marketing Specialist

Apr 2017 - Jul 2018

  • Engage with clients and vendors to provide holistic digital marketing proposals and solutions.

  • Work with cross-functional teams(developers, designers) to create marketing content including website, copywriting, photoshoots, and paid media placement.

I joined Rotary Youth Exchange Program at the age of 17, venturing to Wisconsin for a year to broaden my horizons and experience different cultures.

Mar 2023

Attend a 2-day design sprint held by Google in CCA. We work as a group to design a community platform or tool for the underserved group using the sprint method.

RESPONSIBILITY

Project Owner & Planner/Editor/Stylist

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Problem Statement

1. The future residents come with extensive book collections they'd like to bring to the village, but the apartments have limited space. With an estimated 500 residents when fully occupied, accommodating these collections poses a challenge.

2. The team wants to provide a deconstructed library to empower seniors with self-sufficiency since there
won't be librarians to provide immediate assistance. The library is designed mainly for the residents but will be open to the public as well.

Solution

Designing a hybrid self-sufficient library service/platform, including an app and analog components ensures easy access for senior residents to the open space library and fosters knowledge-sharing within the community through the collections donated by the residents.

 

3. Prototyping & Usability Testing

Refined the user flows and designs through an iterative process, drawing insights from 13 testing sessions involving both future residents and individuals sharing similar characteristics to the target group.

Paper & low-fi prototype
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IMG_9265.HEIC

4. Design Iteration

  • Iterated and tested simultaneously from low-fi, mid-fi to hi-fi prototypes in 3 weeks.

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Mid-fi & hi-fi
Learnings

01.

They preferred the content on the screens to be as simple as possible to avoid confusion.

03.

Having the last pages on each flow to confirm that they finished the task is important for them, giving a sense of achievement and excitement.

02.

Even though they are tech-savvy compared to the average elderly, they are still not familiar with some touch gestures, the instructions need to be clear.

04.

They are not willing to return the book to the original shelves because they are not familiar with doing it in the traditional library system.

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